So the question I keep getting every day at the moment as a digital marketer is, how is business, and should I stop my advertising on Facebook? Facebook advertising has decreased by approximately 25% as of March 19th, 2020. This is due to specific industries stopping Facebook advertising campaigns such as the travel industry, restaurants, and events. Now for business sectors such as e-commerce, online businesses, trades and online entertainment, this is a great time to advertise! The average lead cost has dropped by almost 50%. The opportunity for business at the moment is people are now working from home and not going out, apart from grocery shopping and attending urgent appointments. People are looking to entertain themselves, so advertising on Facebook will gain you more ad impressions and lead conversions because people are spending more time online. So if your one of the business listed above, now is the time to advertise! So what should you do as a business when it comes to your marketing? Here are our tips to prepare your marketing activity during the Coronavirus downturn. 1. Work smarter to retain your existing customer base. It's cheaper to retain your existing customer base than acquire new ones. Give your customers a call and touch base. See how they are and see if you can help them.